​Toolkit: Telling Our School's Story 

The Office of Communications and Advancement is dedicated to helping raise the profile of UW-Madison’s School of Education and its talented faculty, staff and students locally, around Wisconsin and across the globe.

This toolkit provides resources to help you promote the School of Education, your event or program.


​Introduce an audience to UW–Madison's highly regarded School of Education with this promotional video.  For additional School of Education videos, visit our​ YouTube Channel. 


School of Education PowerPoint overview

The following School of Education overview PowerPoint template is available for use by faculty, staff, and students. This template, which can be customized for your content, provides a snapshot of the School’s excellence and 10 departments that are leaders in the arts, education and health fields.

Download the PowerPoint

SoE Overview Brochure


Introduce people to UW-Madison’s highly ranked School of Education with a print brochure (right) that gives readers a sense of the many ways in which this place is so special.

Brochures can be picked up in the Office of Communications and Advancement, which is located in Room 181 of the Education Building.

School of Education logos​ are available for downloading for both print and web us​e.

Before using these logos, please review the guidelines that describe the appropriate use of the different logos.


Do you have an event or announcement to be shared on the digital signage displays in the Education Building or Teacher Education Building? Check out the Visix Digital Display Format Guidelines before making a submission via the Digital Display Request Form.


To improve the effectiveness of the School of Education’s communications efforts, it’s vital that the Office of Communications and Advancement stay informed of the news and events occurring throughout the School’s departments and units. Individuals and departments can assist these efforts by submitting upcoming events, news tips and updates.

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Insider Scoop e-newsletter

The I​nsider Scoop is the School of Education's employee newsletter. It is delivered to the inboxes of our faculty, staff and graduate assistants twice per month, during the academic year. Send ideas, links and content that may be of specific interest to School of Education faculty & staff to insider@education.wisc.edu.

The newsletter is compiled and edited by the Office of Communications and Advancement. Information featured in the Scoop is published on the school's news and events website News Connections, the Faculty & Staff webpage or shared via social media.


University Marketing or UMARK, also provides a range of downloadable UW–Madison logos and graphics for use in print and web, as well as templates for creating PowerPoint presentations and websites that conform to the UW–Madison Brand and Visual Identity Guidelines. University Marketing also provides an Editorial Style Guide for campus.

For more UW-Madison brand and visual identity resources and tools, visit: https://brand.wisc.edu

Another resource is the UW-Madison University Communications photo library, which is home to thousands of digital images available for use.