School of Education News

In Business highlights UW-Madison's Gear Learning and area's thriving gaming industry

June 22, 2018
The work of Gear Learning was recently highlighted in an article from In Business magazine about Madison's role as a tech hub.

Mike Beall
Gear Learning, a game development studio, is led by Michael Beall and housed within the School of Education’s Wisconsin Center for Education Research.

Gear Learning has a focus on the collaboration between subject matter experts and game designers, and its location in Madison gives the studio an advantage. Beall told In Business that Madison is the most potent hub of game development in the Midwest, and the Madison area is full of innovation and creativity. 

“Thanks to the foresight of Diana Hess, dean of the School of Education, and Bob Mathieu, director of WCER, Gear Learning is positioned to have tremendous impact in the field of games for learning," Beall tells In Business. "As part of the UW–Madison campus, I am in regular meetings with some of the world’s foremost experts in areas like astronomy, pharmaceuticals, women’s health, astro-botany, and others. Through games, we bring together amazing people, all of whom seek to leverage the power of games to engage and educate."

“In the last decade, we have seen steady growth in games for learning in both public and private sectors,” adds Beall. “Because of the measurable impacts of well-designed games for learning, we are starting to see much larger development budgets than in previous years.”

Read the full article on the In Business magazine website

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