The official SoE logo and how to use it

The graphic examples on this page are for visual reference only. Find the actual downloadable files in the templates and downloads section of this site.

The official SoE logo incorporates the official type fonts and colors, in a specific configuration consistent with UW–Madison visual identity standards. The secondary logo should be included on websites, publications, or other materials that are developed for the School of Education. Secondary logos are created as graphic elements. Do not include them within narrative text to replace words or attempt to re-create them in any way.

Usage with a tag line

When the institutional or a secondary logo is paired with a unit’s tag line, the tag line should be incorporated using this specific typeface and placement.

Acceptable formats

The logo may be reproduced in either the vertical or horizontal format, in full color, two colors, one color, or a grayscale version. For a full set of downloadable option, go to our Templates and downloads section. When the logo is reproduced in one color, it must be black. Contact University Communications if you wish to use a color other than black. In certain circumstances, the logo should be reproduced using three colors, rather than full color. Visit our Templates and Downloads section to find the appropriate logos that reverse out of color. Contact MERIT for assistance.

Official Colors

When the logo is reproduced in one color, it must be black. Contact University Communications if you wish to use a color other than black. In certain circumstances, the logo should be reproduced using three colors, rather than full color. Visit our Templates and Downloads section to find the appropriate logos that reverse out of color. Contact MERIT for assistance.

UW Badger red is PMS 200. Gold is PMS 118. Official web colors and secondary colors can be found on the University Communications web site. (Please contact University Communications if you wish to use metallic PMS 873. 

Official UW colors, PMS 200=C3, M100, Y66, K12, PMS 118 =C5, M26, Y100, K27, and Black=C0, M0, Y0, K0

Buffer Zone

To protect the logo’s integrity and avoid visual distractions, a minimum amount of space must be maintained between the logo and type or other graphic elements (including folds, trims, or edges) on a page. For printed pieces, this buffer zone must match the width of theW crest; this will allow a proportional buffer zone as the size of the logo increases and decreases. See examples below.

Using the UW logo with other logos
When the institutional logo must be paired with one or more additional logos, they should be placed away from each other, if possible. In certain cases, such as those representing multiple partnerships, grouping logos together may be the best design solution. If placed together, the logos should be of equal size.

Minimum Size

To ensure legibility when using the logo in print, the W crest should be no smaller than a height of ½ inch. Graphic designers may use their own discretion in circumstances that cannot accommodate this minimum height. In uses that cannot accommodate this minimum size, campus units may use only the Wcrest or only the wordmark (the logo without the W crest). Details about alternative solutions follow.

Using the W crest alone

In certain limited circumstances, such as the need to use the institutional logo in a size that would be too small to read or on apparel that requires embroidery, it is acceptable to use only the W crest in one, two, or full color. Please contact University Communications if you have a question about appropriate use of the W crest.

Templates & Downloads

See our Templates and Downloads section for a complete set of graphic element