School of Education News

UW-Madison’s Howes chronicles her strategy for building a modern marketing team

September 14, 2018

UW-Madison’s Colleen Howes recently authored an article for The EvoLLLution headlined, “Building a High-Performing Enrollment Marketing Team.”

Howes is the School of Education’s associate dean for communications and advancement.

Colleen Howes
Howes
Howes writes: “Marketing in higher education is constantly evolving. We all face changing market conditions, new technologies, and a need to connect our work to impact enrollments (or other strategic priorities).”

She then explains the four pillars she utilizes to build high-performing marketing teams: Enrollment Marketing Framework; Vision: Strategic Planning and Relationship Building; Competency Areas for an Effective Enrollment Marketing Team; and Marketing Automation and Analytics.

To learn what this all means, check out the entire article for free on this Evolllution.com web page.

The EvoLLLution describes itself as an “online newspaper exclusively for and by those who understand higher education best.  We publish articles and interviews by individuals across the postsecondary space sharing their insights on higher education and their opinions on what the future holds for the industry—all through a uniquely non-traditional lens.”


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